Personal branding: showing up without playing a part
People trust someone they have seen at work. These articles start there: show what you really tell your clients, rather than reciting a script to a camera.
Founder-led content: your calls are the editorial line
Founder-led content works when the founder speaks as a practitioner, not as a spokesperson. How to get credible shorts out of your sales calls.
Personal branding · LinkedIn · Content repurposing
Turn coaching sessions into content without breaking trust
Your coaching sessions are full of breakthroughs, and they are confidential. What can become content, how to ask for agreement, and which calls to record.
Personal branding · Content repurposing
Camera shy: why it happens, and how to post anyway
You like neither how you look nor how you sound, and you are not alone. What the studies say, and six ways to post video without forcing yourself.
Personal branding · Video calls
Personal branding for consultants: document, don’t create
Personal branding for consultants does not mean becoming a content creator. Document what you already tell your clients: your method, examples and figures.
Personal branding · LinkedIn
Your next call already holds your next shorts.
Add Dailies to Chrome, record the call you were going to have anyway, and watch its shorts a few minutes after you hang up.
Add to Chrome